AFLAC: QUACK APP

MISSION: CREATE A "STICKY APP" THAT ALIGNS WITH THE BRAND'S IRREVERENT PERSONALITY AND KEEPS THE BRAND TOP OF MIND.

What We Did:

Everyone loves the Aflac duck's iconic quack, so we created a fun mobile application that leveraged the quack in a way that could be used over and over again.

The app, appropriately named the Aflac Quack App, had three key functions: a quack ringtone, an animated duck bill that quacked when users blew into the phone and an alarm that quacked loudly when someone picked up your phone to "insure" it wouldn’t be stolen.

The Aflac Quack App garnered a ton of buzz and received rave reviews in the Apple iTunes store.