BIC: MEN'S FACEBOOK

MISSION: CREATE AND MAINTAIN AN EXCITING, RELEVANT AND COMPELLING FACEBOOK PRESENCE THAT REINFORCES THE BRAND'S POSITIONING OF RAZORS FOR "REAL MEN".

What We Did:

We're constantly coming up with relevant and interesting ways to keep BIC Razor's Facebook fans engaged throughout the year. To do this we create monthly Facebook content calendars focused around what it means to be a real man. We also execute four to six custom interactive experiences annually that have included everything from video webisodes to sweepstakes to UGC contests to games, quizzes and more.

The full campaign of activity is connected through our sound digital strategy and complimented by a robust digital media buy. All of which has lead to an 11,000% increase in the BIC Razor's fab base. Nope, that's not a typo.