BIC: SOLEIL FACEBOOK

MISSION: CREATE AND MAINTAIN AN EXCITING, RELEVANT AND COMPELLING FACEBOOK PRESENCE THAT REINFORCES THE BRAND'S OPTIMISTIC AND "SUNNY" PERSONALITY.

What We Did:

Our approach is not about one big idea, but rather keeping the brand experience fresh all year long. In addition to creating monthly Facebook post content calendars, we execute about a half dozen custom interactive experiences for BIC Soleil each year.

The full campaign includes a range of activities from sweepstakes to UGC contests to games, quizzes, charity partnerships and more. The results of our efforts speak for themselves. BIC Soleil's fan base has grown by over 2,000% in 2011, our coupons have redeemed higher than ever before, and engagement has remained strong. All of which has resulted in sales growth for the brand.