GILT GROUPE: GUEST STYLE EDITOR CONTEST

MISSION: DEMONSTRATE THE GILT GROUPE SELLS ONLY THE HOTTEST, LATEST FASHIONS AT EXCLUSIVE PRICES WHILE INCREASING THE OVERALL FANBASE ON FACEBOOK.

What We Did:

We created a custom Facebook app experience where fans could interact directly with Gilt Groupe's latest inventory of fashion apparel.

Well before Pinterest became all the rage, we asked fans to create style boards expressing what they thought was the epitome of fashion using styles currently available on the Gilt Groupe website. Then, the entire community was invited to vote on those submissions. The one eventually garnering the most ‘likes’ won a trip to fashion capitol New York City to become a guest style editor for Gilt Groupe