EMI RECORDS: KATY PERRY MOBILE APP

MISSION: ENGAGE KATY PERRY FANS IN HER MUSIC AND HER PERSONAL STYLE VIA A MOBILE APPLICATION.

What We Did:

We designed "Katy’s Kloset," a mobile application that invites fans inside Katy’s closet for an exclusive look at outfits and accessories from her music videos, album covers, live performances and more.

Fans can get behind-the-scenes information about her outfits, can watch videos from her stylists, set designers, and even from Katy herself. And, to encourage passalong, fans can upload their photos onto Katy’s body in their favorite outfits and share it with friends on Facebook, Twitter and other social platforms.