SEGWAY: SEGWAY SOCIAL

MISSION: BUILD AN ONLINE COMMUNITY FOR SEGWAY LOYALISTS TO SHARE TRIPS AND TIPS.

What We Did:

We discovered that people who were considering purchasing a Segway weren't quite sure if they'd get a lot use out of it or have fun with it.

We determined the best way to reassure them was to showcase the passion and enthusiasm of Segway users via a social community where they could feel free to openly discuss their love of all things Segway.

The community also served as a destination for Segway riders to share tips, tricks, rides and compete against each other.