UMPHREY'S MCGEE: MICROSITE & ALBUM COVER

MISSION: CREATE AWARENESS AND EXCITEMENT FOR UMPHREY'S MCGEE'S NEW ALBUM RELEASE.

What We Did:

Before the escalating offer model of sites like Groupon and Living Social were all the rage, we used a similar model to achieve record earnings for the band.

Starting with Umphrey's loyal fan base, we announced that new music and other exclusive special content would become available for download based on the number of people that pre-ordered his new album. The more people to pre-order, the more exclusive content we'd release, therefore encouraging passalong and increasing Umphrey's exposure.